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Andrew Reid - PFP's new divisional head of Broker Finance & Continuity Solutions

We are thrilled to announce the arrival of Andrew Reid to PFP. Andrew brings a remarkable depth of experience in the financial services industry.  With a proven track record in strategic intermediary management , process improvement, financial modelling and leveraging data for impactful insights, Andrew will be responsible for leading and driving our Broker Finance and Continuity Solutions divisions. 

Having worked a bit with Andrew leading up to his appointment, Devan Kerr comments on Andrew - “He excels at building strong relationships with stakeholders, crafting persuasive proposals, and wielding financial modelling expertise to bring strategic visions to life. Andrew's impressive credentials, including the coveted CFA Charterholder designation and Certified Financial Planner (CFP) certification, further solidify his qualifications within the financial landscape and will bring a tremendous amount of value to our clients.” 

Prior to joining PFP, Andrew spent the last 9 years at Allan Gray having advanced through parts of the business. His latest role was in the advisor proposition space where he had key oversight around succession planning options and modelling for the firm’s clients. This knowledge will be instrumental as he assists in advancing and growing two of PFP’s key divisions.

Outside of work, Andrew is a loving husband and father to two boys. He enjoys spending time on the beach and reading non fiction.

"I thrive in dynamic environments where I can simplify complexities and identify inefficiencies. My data-driven approach fuels strategic innovation, ensuring solutions are not only creative but also well-founded."

Please join us in extending a warm welcome to Andrew! We are confident that his experience, combined with his dedication and strategic thinking, will be instrumental in propelling our Broker Finance and Continuity Solutions divisions to new heights


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